The Mamasty Blog. The Side Hustle Artist
The Side Hustle Artist
Changing the Mindset, Even on the Side.
I recently stumbled upon the book "The Art of War" by Steven Pressfield (HIGHLY recommend BTW for any creative) and there is a focal point in what I have read so far on changing one's mindset from amateur to pro. To stop thinking about situations, business, creating, as an amateur and to start thinking and acting like you are a professional.
This simple mind shift really got me thinking about myself and my photography business. Because this has been a side hustle for me, a "passion project" as I would refer to it, I have allowed myself to get into a mindset that I don't have to be pro. Or that one day, my professional status will just magically appear, and I will be seen as an expert in this field.
There are so many of us creatives that are building our businesses on the side, and I truly see nothing wrong with that. I am not in a position to take a leap of faith, quite my job, and throw caution to the wind to follow my photography dreams. But what I can do is shift my mindset about my photography business from part-time hobbiest to part-time professional running a sustainable small business.
- Email Marketing. I have avoided email marketing like the plague. I have allowed mail chimp to win, and me unfortunately to lose. I've let little barriers stop me from reaching my audience through direct email marketing because my mindset told me that I didn't have to. This was a side gig and I didn't need to market myself.
- Joining into the Community. I recently wrote another blog about joining into the community of artists you are striving to be a part of (LINK) but I think it's worth mentioning again. Because I have been viewing myself as an amateur, when I participated in groups or true professionals it because in-my-face clear that I was not up to their level. Not because I didn't have the skill, but because I wasn't willing to put in the work the same way a professional does to get the perfect shot. To push my creative boundaries. To put my work out there for critique. I stayed behind in my safe bubble of amateur land and allowed myself to remain unseen and unheard.
- THIS BLOG! I have been putting off writing a blog for over a year now. Always wanting to, dreaming of myself as a writer in some capacity, but allowing whatever excuse or fear to ultimately stop me from going for it. Is this blog perfect? No. But is it 100% me and what I need to be writing at this point in my life. Absolutely.
The truth is, I want to be a professional in this space of photography and social media influencers. I want to attract and work closely with clients for session hair and makeup, their clothing selections, special go-to hidden locations that only I have scouted out, etc etc. And although I have put into place lot of backend processes that I am proud of, I have allowed my mindset to stop me short of going the full distance. Always allowing one excuse or another to get in the way of a specific action. Allowing the force of resistance to stop me from moving forward.
Knowledge is the power of change in my life, and I can already feel the shift from looking at myself as a side-hustling amateur to a side-hustling professional.
Where are you in your business journey?
Do you too feel like your mindset has kept you small, when your dreams want to be big?
Hi, I'm Emmy. I'm a motherhood photographer, busy mom of two toddlers (almost three!) and personal honest motherhood blogger. I'm a woman who wants to use the power of connection to spread self-love, creative expression & mindful living.
My purpose is to create emotional connections through the power of photography and to encourage other women to slow down, stay connected, and to create space for honest expressions of the ying/ yang of love and self-doubt.
The Mamasty Blog: Honest Motherhood